The cell tower, erected on Sprague property on the north side of Bowery Beach Road, was built in 2005. The Sprague Corporation was first approached by town officials in late 2003 to see if the Corporation would entertain a proposal from U.S. Cellular to place a cell tower on its property. The town wanted to be able to upgrade their emergency services communications in the southern part of town by placing an antenna on a tower that U.S. Cellular wanted to erect. The improved cell phone coverage in that area was also seen by town officials as of value for public convenience and safety. Initially U.S. Cellular was interested in erecting a tower near Sprague Hall.
After several months of negotiations between the Corporation and U.S. Cellular and then extensive public hearings and debates that resulted in creation of a Tower Overlay District off the north side of Route 77 near the starting line for the Beach to Beacon race, the 180-foot tower was constructed in early 2005. The site was selected to minimize visual impact while staying within a zone that would allow effective new coverage.
U. S. Cellular, which owns and operates the tower under a lease from The Sprague Corporation, has its antennae in the top position. AT&T also has antennae on the tower. If your carrier is not on the tower and you experience poor coverage in the south end of the Cape, you could encourage them to improve their service by adding their own antennae to the tower.